Julee Sinha Banerji

Overview

Dr. Julee Sinha Banerji is an academician and Professor in Marketing.  She completed her PhD in Management and done her MBA in General Management from Cardiff School of Management (University of Wales, United Kingdom). Her other MBA in Marketing from L.N.Mishra Institute of Economic Development & Social Change, Patna. She has also done a certificate course in Strategic Marketing from Cardiff University, United Kingdom.

Dr. Julee has 13 years of teaching experience and 3 years of corporate experience. She taught in various universities and institutes like Army Institute of Management & Technology, Mangalmay Group of Institutions, G L Bajaj Institute of Management & Research, Amity Business School, Birla Institute of Technology Mesra, Usha Martin University, LNMI, Patna University etc. She is an avid teacher and researcher in the domain of Marketing Management and General Management. Her area of interests are Social Psychology, Consumer Behaviour and Decision Making with a focus on how perceived personal control influences satisfaction and well being.  She is a committed academician and has published several articles and authored eight books on management. She has received many awards like Bihar Gaurav Samman-2019 for her contributions in the field of social service and academics. She believes herself as a born Lion and  serving Lions Club, a wing of Lions Club International, a network of volunteers who work together to answer the needs of underprivileged sections of the society  from last 15 years. She has emerged as a leader and conducted Blind Car Rally for the first time in Bihar during her tenure as a Secretary in Lions Club of Patna Favorite.

Given her qualification, wide interest and global exposure, Dr. Julee believes that she would not only help the budding management students to meet the challenges posed in this ever changing highly integrated business environment but also empower them with necessary tools to come out victorious as truly global leaders.

Research / Technology Interest:

Marketing Management, General Management, Social Psychology, Consumer Behaviour, Decision Making