MIT-WPU
Pune, Maharashtra, India
Prof.Pooja Darda is Marketing and Branding faculty working with MIT World Peace
University with 11 yrs of Academic and Industry experience in Sales and
Marketing. She has worked with ICICI
Bank, HDFC Bank, Citi Financial, and Piramyd Retail. She has been a Brand
consultant, Career Counselor, and Life coach since 2011. She has done her
graduation in Bachelors of Cosmetic Technology, Post-graduation in Master of
Business Administration in Marketing and currently pursuing Ph.D. in Artificial Intelligence.
Professor Pooja is an expert in marketing and media, product and brand
management, advertising, and integrated marketing communication.
As a Career counselor, She believes that each individual needs to make a
solid individual brand which causes them to stand separated from the group and
accomplish their own objective. Pooja's enthusiasm is the constructive change
she can bring to individuals' lives.
She has consulted many companies in the areas of marketing strategy,
branding and promotion planning
Working as a brand
consultant has brought her the opportunity to do what she really likes –
creating and growing brands, with a focal point on brand positioning and
naming. Her strength is sharp and rigorous thinking, blending strategic and
creative insights to assist new brands to get established or re-focus existing
manufacturers.
she has deep know-how of
social and cultural environments and innate expertise of human behavior. Her
skills encompass brand strategy & structure, positioning, brand platform,
cross-to-market strategy, communications approach, character & voice
development, product advertising, studies & insights, digital strategy,
content material advertising and marketing, and brand storytelling.