TV Today Network
Noida, Uttar Pradesh, India
Ms Rakhee Basu
is the Head Programmatic Digital Sales& Mobile Content Alliances with India Today Group Digital (TVTN) responsible for Digital Advertising on
India Today Group’s digital properties programmatically, also responsible for
digital content alliances with partners.
She has been driving strong and
sustainable business models through innovative branding strategies, new product
& service launch and profitable solution delivery. Instrumental in
developing and growing new lines of business for the Group. Evolved in growing a new business from Mobile Vas to Digital content Alliances to Mobile Advertising to Now Programmatic digital sales constant endeavour to deliver new profitable
revenue streams for the Group, with minimal resources, & cost-effective
models.