Sanjay Chakraborty

Overview

A Marketing Communications Professional and has more than twenty-five years of extensive experience in Sales, Marketing, Communication, and Advertising. His keen interest lies in understanding consumer behavior and providing marketing communication strategies to various brands and organizations.

As his very last assignment, he had worked with Triton Communications, an advertising agency of national repute & presence, as Associate Vice President: Brand Services. In Triton, for the last 16 years, he had been handling various interesting client's portfolios & responsible job/project portfolio within the organization for its Gujarat operations.

With Triton, he has extensively worked on various categories & esteemed brands like Ashima Attires {ICON & LOGO Garments}, Adani Wilmar {Fortune}, Adani Real Estate (Shantigram), Wagh Bakri Tea Group, Vadilal Ice Creams, Zydus Wellness (Everyuth Cosmetics), Supernova Gensets, Audi Gujarat, Vasu Pharma, Sterling Hospitals, SAL Hospitals, Om Shanti Real Estates (A Taral Bakeri project), Launch of Divya Bhaskar, Myfm Radio Channel, Sambhaav Media Group (Top FM Radio Channel), Paras Pharmaceuticals, Amtech Electronics & A.B Jewels to name a few. Interestingly got an opportunity to work in a holistic manner on each of these brands. Starting from naming to strategizing the brand communication to execution in the media vehicles.

Prior to Triton, he headed the Client Servicing Division of Navnitlal & Co. Advertising, Country's one of the oldest ad agencies. Before this, he has been with Symphony Comforts Pvt Ltd (Air coolers) for more than three years. In Symphony he handled various portfolios like Sales Administration, Marketing, ISO 900 Core Executor, etc. Before this, he had a short stint with Vinmar Inc, a global marketing and distribution company in the area of Chemicals & Petrochemicals.

He started his career in Direct Sales with the British Multinational: Avery India Ltd with a very successful stint of more than three years. These experiences has provided him with extensive exposure to all relevant field of Marketing & Communications. Each & every portfolio handled added vertically towards the constructive understanding of Sales, Marketing, Communication, Consumer Behavior, Advertising & Brand Management.